How to write effective classifed ads

How to write effective classifed ads
How to write effective classifed ads
Write using your own words. Be honest and use your own voice. Write as if you are speaking face to face with your customer and you will come across as being much more genuine. Use an eye-catching headline in your free classified ads: I highly recommend using an eye-catching head-line that will attract attention — even if you’re being really different. Use different words that stand out, ask a question or solve a problem to gain attention. Capitalization: Only use caps where it’s completely necessary. Usually the headline is one place you can use caps to emphasize particular words. Throughout the body, having whole sentences capitalized is a no-no. Using symbols: If you have space left over in the headline, that’s one place you can get away with using symbols, as long as you don’t go overboard. Symbols can make a headline stand out but remember, it is the wording that really counts. If you have spare space in the headline, consider using one symbol either side of the wording. Or repeat the same symbol twice. That’s about as far as I’d recommend going with symbols… Use testimonials: Testimonials are a terrific way to let the prospect know how it will feel when they get their hands on the product or service that you’re promoting. If there’s a particularly powerful statement in the testimonial, then you can grab a piece of that statement and make it the headline for something completely different. Lower the hype: Don’t go overboard and make huge monetary claims. The FTC don’t like it and you’re putting yourself and the publisher at risk of fines of up to $10k. Just be honest. If someone else made that kind of money, say it… Don’t allude to the fact that you made $25k in your first month when we all know that’s probably a bit of a fib. It’s not worth it and your prospects can see right through it. Reword statements: Use a thesaurus to come up with statements that say the same thing in a different way. Thesaurus tools are found in MS Word and online as well and are very handy indeed. One exclamation mark: Why waste space with tons of exclamation marks? Using one says the same thing, but 3 or four just screams “desperate newbie dying to make their first sale!!!!!” Use up all the space allowed: When you’re allowed to use five lines at 65 characters per line, why not utilize all that space? I honestly shudder when I receive a solo ad that’s seven lines long… It’s a waste of the advertiser’s precious money. Utilize the space you’ve been allotted to get the message across and prompt the reader to click through to your site within that space. Use a formatting tool like the one at to space out the ad copy properly. Tease the reader: Don’t worry about informing the reader about every little feature of your program. That’s what the sales-letter is for. The aim of the advertisement is to attract new prospects to your web site. Tease them by giving them just enough information to pique their interest and compel them to click that link in your ad. Include bonus info: People love a freebie or a discount. Don’t be afraid to include them or let them know what goodies are in store for them. Check the spelling: This is a must-do task and also includes checking the grammar. Make sure your ad will make sense to the reader. And don’t forget question marks after a question. Prompt the reader: Make sure you prompt the reader to take the next step. That is to visit your site where the sales letter will do the selling for you. Creating a sense of urgency helps and so does a time-limited offer. Use instructions like click through now, visit our site today, here’s the link to click… You get the idea. Test your ad copy first: Using free ezine ads is a great way to gauge the response from your advertising before you go and pay for advertising. Test them out and get them pulling the response you really want. Gun gman Hassen is an expert reviewer of easy methods to make money online. Online advertising and marketing techniques. Visit his Advertising resources website at Keyhi Advertisements Just Released!
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