4 things your article must have to drive traffic to your site

4 things your article must have to drive traffic to your site
4 things your article must have to drive traffic to your site
By now, experts agree on how a good article has become a powerful and efficient tool in online marketing. Compared to traditional forms of advertising, it is easier to do and is more cost-effective. Although web entrepreneurs recognize how articles can drive significant traffic (and later on profit) to their sites, many still don’t have a clear idea on how to craft an informative and effective article that will do just that. Here then are 4 essential factors that will spice up your articles and later drive considerable income to your doorstep. Keywords and Keyword Phrases If you’re in the organic beauty product business, you’d want people to click on your site when they search in Google, Yahoo! or MSN. When they type keywords or keyword phrases such as “organic beauty” or “organic beauty products” you must at least be in the first three result pages to get noticed at all. Hence, the huge importance of researching and using keywords and keyword phrases that will bring in great traffic. You have to identify your target audience first. Then use a first-rate keyword generating tool such as Google AdWords Keyword Tool and Wordtracker. The results will help you spot high-ranking keywords to use in your title, headings and body text. This is the essence of SEO article writing. Keyword Density In a nutshell, keyword density is the number of times a keyword or keyword phrase is used within an article. You have to keep in mind that SEO (Search Engine Optimisation) is both a science and an art. The science part says that keyword density must be 1-3%. There are online tools to help you calculate that. The art part, on the other hand suggests that you just integrate the keyword and keyword phrase naturally. Keep in mind that flooding your articles with keywords might get search engines to label you as a spam site. Don’t go over the top. If all the weighty keywords and keyword phrases are in there and the content doesn’t come off silly or repetitive, then you’ll be alright. Good Content It’s not enough to pepper your article with keywords, a good article that is simply dynamic and informative will do the job best. Do the spelling and grammar check before publishing. Do the research. People will respond well if you include facts, figures and statistics. If you’re consistent, this can boost your reputation as an expert in your field. Consumers will then trust in you and take to your products and services. Linking Articles It is important to do article marketing. If you’re going to submit your articles to article directories, ezines, newsletters and other similar sites, DON’T ever forget to include a link to your site. A good size resource box with a brief description of your site should always be placed right after your submitted articles. Readers who like your articles will most likely click on this link that will take them to your website. Soon they will know more about what you have to offer. These are the four basic things you must apply for your articles to be effective tools of online marketing. You can search the web for more details on how to improve the chances of your website getting good traffic. ______________________________________________________________________________ Ludwina Dautovic is the director and founder of The Red Tent Woman, an organisation supporting women in small and home based businesses. They host networking events, offer business mentoring and provide online and offline resources. Ludwina specialises in low cost and innovative online marketing strategies such as SEO article writing and article marketing. The Red Tent Woman is the 2008 MCEI National Marketing Award Winner for the ‘Women in Business’ Category and the recipient of the 2009 Australian Home Based Business of the Year Award. If you are looking to start your own small business or have been struggling with your existing one, then go to .theredtentwoman.com.au now and get your free gift valued at $97.
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