Don’t Fall For These Retailer Tricks

Don’t Fall For These Retailer Tricks
Don’t Fall For These Retailer Tricks
College students, keep your wallets under lock and key because retailers are trying their hardest to get you to spend money. This may sound like old news because obviously retailers would try to push their merchandise, but did you know that they use underhanded tactics to trick you into spending more? How else could you explain why when you go to the grocery store with the sole intention of buying a loaf of bread that you end up checking out with a loaf of bread plus two gallons of milk, five boxes of spaghetti, three bags of apples, and a pack of gum? Retailers everywhere, from supermarkets to Neiman Marcus, are using sneaky techniques to convince normally budget-conscious shoppers to bleed their wallets dry.

Sticking to a strict budget is absolutely necessary when you’re a cash-strapped college student. That is why it is important that you are aware of these common tricks that stores use to persuade you to spend more. Nowhere is this more prominent than in the grocery store, particularly if your supermarket is a grocery chain. The “sale” or “special promotion” items at the end of the grocery store aisles advertise special bargains. However, some of these “sales” may not be savings at all. Many grocery stores inflate the prices of the normal goods so that the sale price will seem dramatically cheaper in comparison, causing customers to snap up the deal. However, if you check out the prices of comparable products, such as the same product offered by different brands, you may see that the other brands are much cheaper.

The impulse buy stash at the front of stores is another place where retailers will try to make you spend more. Grocery stores will have things like candies up there while clothing retailers may have baubles on the cash register countertop. These impulse buy displays typically show off things that are cheaper and easy to “try on” so that customers will not hesitate to add it to their purchases. Avoid the impulse buy by only sticking to exactly what you set out to buy and nothing else. Also be aware of the music being played at the stores you shop in. This is especially true in specific niche retailers, like niche clothing stores or specialty shops. These places will play music that makes the customer feel as if he or she “belongs” in the store as a member of an exclusive clientele, which makes the customer feel comfortable with dropping more money when they shop. Be wary of all of these tactics that retailers use to bait you to spend more and you will likely stick tighter to your budget.
http://www.onlinecolleges.net/2010/02/

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