Pizza Hut Marketing

Pizza Hut Marketing
The role of marketing within Pizza Hut is to ensure that the needs of customers are met and that the business makes money! The first task is therefore to understand our consumers. Pizza Hut has a broad range of customers. This is because pizza is extremely popular with a wide variety of people. In order to satisfy the needs of our customers, marketing is also involved in New Product Development. There are several steps to go through before we launch a new product. The first step is to carry out research to find out: ? What people think about pizzas (what role do they play in people?s lives, when do they eat them and so on) ? What do they like about pizzas ? What do they dislike about pizzas ? What do they want from pizzas This information is collected together and used to create ideas for prototypes. The ideas are tested first, before we make any pizzas. Once we have perfected the pizza, we launch! Kids Promotions At Pizza Hut we want to add value for families with kids aged between 4-10. We have a kid?s menu with toys or games, which changes every 6 weeks to keep our frequent visitors entertained. Pizza Hut has also linked up successfully with animated films such as Chicken Run, The Grenache and Shrek which have proved a hit for all the family. Operations The Pizza Hut restaurant operation is the face of the company.
The role of operations is to be obsessed with the quality of our pizza and the experience that our customers receive. There are 3 distinct categories of restaurants. Full Service Restaurants These are the traditional pizza restaurants offering a seated service and take-away. Home Service Restaurants These restaurants offer home deliveries and take-away. Restaurant Based Delivery These restaurants are full service restaurants combined with a delivery and takeaway service. All our Pizza Hut sites work to the champs standard Cleanliness Hospitality Accuracy Maintenance Product Speed These six items define the very core of customer expectations. champs has become the vehicle which drives Operations Excellence into our business and is also supported by a reward and recognition scheme for the Team members. The ?CHAMPScheck? is a tool used to ensure consistency of service and product quality across the entire Pizza Hut estate, in fact it is used for all the Tricon brands internationally. Environmental considerations Pizza Hut (UK) uses environmentally friendly materials where practical e.g. water based paint and recycled Pizza boxes. Finance and Planning In support of our business goals, the Pizza Hut Finance function is split into two teams, Control and Planning. The overall role of Control is to ensure that our financial statements are accurate and reflect a true and fair view of our business performance. It ensures that all transactions entered into by Pizza Hut are appropriately recorded. It also has a responsibility to ensure that our assets are protected, through appropriate controls and processes. Within Control, we have teams that are responsible for the following: ? Preparing and reporting accurate data to Senior management, Investors and Statutory bodies ? Supporting the expansion programmes of the Franchising and Business development teams ? Analysing variances from Plan and Forecasts to facilitate and influence decision making ? Paying over 12,500 employees on a weekly basis and ensuring the related tax and statutory responsibilities are discharged ? ? Paying the suppliers who keep us supplied with food, drink and the services that we need to run our restaurants ? Treasury and Tax management ? Insurance and Estates management We also have specialised tax expertise to ensure that our liability to the government is calculated properly. Planning?s role is to ensure that our underlying business performance is analysed & understood, that our business & units have suitably stretching performance targets and that our continual drive to improve our business returns is well on track. Structurally, Planning is split into three teams: ? Business Planning, who manage the total business and individual unit budgeting process, as well as providing commercial analytical support to our Operators ? Strategic Planning, who drive the long range planning process, and who support strategic projects around the business ? Financial Investment, where our focus on returns is displayed through control of our investment processes Both Planning and Control team members spend much of their time helping other team members in Pizza Hut, and in turn are sought out to add commercial and financial advice to the business as we work together in achieving our business goals. training and benefits Training (Team Members) We?re a company with a track record of promoting from within. While we?re happy to employ people looking for part-time work or a flexible job that will fit in with their lifestyle, there are also opportunities if you?re looking for a long-term career with us, the opportunities to move into management, and world-class training are definitely here for you. Training (Management) At every stage of your development, you?ll be exposed to a series of on- and off-the-job training modules that will ensure you?re ready to handle more and more responsibility as your career develops with us. As you progress through the programme, you?ll not only learn everything you need to run your own business; you?ll discover increasingly advanced ways to develop and boost your passion for people and your desire for success. Deputy Designate Manager At Deputy Designate level, your training will consist of the following: ON-the-job modules ? Orientation ? Getting Started ? Basic leadership skills ? Cleanliness ? Sanitation & Food Safety ? Safety & Security ? Basic Product Management ? Basic Labour Management ? Basic HR Management ? Crisis Management ? Cash Management ? Service Recovery ? Opening the Restaurant ? Closing the Restaurant ? Shift Change ? Floor Management ? Receiving & Storing Product classroom modules Orientation ? Technical Skills ? Basic Leadership Skills Deputy Manager Earn a promotion to Deputy level, and you?ll experience the following: ON-the-job modules ? Selecting Team Members ? Recruiting Team Members ? Team Member Training ? Advanced HR Management ? Improving Team Performance ? Advanced Product Management ? Concept Modules ? Advanced Leadership Skills ? Preventive Maintenance classroom modules ? Train the Trainer ? Advanced Leadership Skills ? Systems & Administration Restaurant General Manager Even when you reach the most powerful role in the restaurant, the training doesn?t stop. All our Restaurant General Managers have the opportunity to taste the following advanced training: ON-the-job modules ? Forecasting ? Managing the P&L ? Conducting Period Meetings ? Restaurant Sales & Marketing ? Ops Excellence classroom modules ? Managing meetings ? Business Development Programme ? cer (Champs? Excellence Review) Area Manager we offer our Area Managers advanced training in a vast number of behavioural workshops, which include: ? In-store Operational Standards (star) ? Personal Development Programme ? Time Management ? Presentation and Training Skills ? Performance Management ? Health & Safety ? gtt (Group Training Techniques) benefits [image] The longer you stay with us, the more benefits you?ll receive. After your first 6 months, you?ll receive a Whitbread discount card, which entitles you to discounts at a number of leisure and retail outlets. Depending on your role, you?ll also be eligible for our pension scheme, ppp Healthcare and long service reward.

Pizza Hut Marketing 8.4 of 10 on the basis of 2115 Review.