In the fast pace world we live in today, when potential customers come to our website we want to make sure they return to use the website again. There are several items that must be addressed in P.O.D. e-Commerce Business to customer website one of is to have repeat customers is performance and service. ?A site must be efficiently designed for ease of access, shopping, and buying, with sufficient server power and network capacity to support website traffic? (O?Brien & Marakas, 2007, p. 294). Some thing that will need to be addressed is how big the server should be that will be used to power the site. If we anticipate our site to have a high volume of customers, we will need to decide how many customers our server handles before it crashes. No matter what we do to increase our site?s performance, we will face the reality of what the customer perceives as high performance and efficiency. With this site, we will have to continue to stay on the cutting edge of technology to keep our customers coming back to our site. P.O.D. wants consumers to come to our site and navigate quickly through their selections in building their cellular phones. When they first come to the sight we can reduce the graphic file sizes to allow the page to populate faster, for example, reducing the amount of images and making them as small as possible, which will also help in the site?s performance.
Not only will we need to address the performance of our website, we also need to have strategies to ensure that customers are attracted to our site. The importance of understanding the crucial elements of customer relationship management (crm) becomes increasingly clear when one considers there is no person-to-person opportunity to form relationships in an e-business. We must therefore depend on elements of the customer-to-website interaction to deliver a satisfying relationship. ?CRM allows a business to identify and target their best customers?so they can be retained as lifelong customers for greater and more profitable services? (O?Brien & Marakas, 2007, p. 242).
The question is how do we get customers to visit our website? We would have to take the perspective of our website being the face of our e-Commerce business. Looking at what we offer, purchasing a cellular phone on-demand to customers? specification require our site to be informative. Our site must meet the needs and wants of the customer. crm ?makes possible real-time customization and personalization of products and services based on customer wants, needs, buying habits, and life cycles? (O?Brien & Marakas, 2007, p. 242). Customers should have an easy flow from the building process through checkout. Next, we would have to consider how they would find our site; maybe through another site or through one of the search engines available on the internet. Advertising our web address is one way of getting customers to visit our site. Publishing our address on business cards, even advertising on highly visible sites like Google or Yahoo would help us get new customers. The problem with this strategy is it?s expensive. Another method would be to offer incentives to customers if they purchase from our site. The incentives could be free shipping, some kind of internet discount like 20 percent off their next purchase. Customers surfing through the internet for deals on competing websites look for incentives in helping them decide what website to purchase from. The outcome of putting these strategies to work may differ depending on what works or not.
Is our site meeting its goals ? making money, reaching prospects, satisfying stakeholders ? in order to know when and what to change? We cannot determine whether our strategies are working unless we make the effort to measure results. Our company needs to survey its customers continually to learn if our website meets their needs. Taking the pulse of the market will alert our site to early shifts, and let it capitalize on the changes rather than react to them after the fact. All our company?s products and services must be periodically revamped to meet changing tastes and styles. Our company must keep its website design and content fresh and exciting to attract new visitors and to keep them coming back for more. We must launch promotional campaigns to drive traffic to our website, products, and services; to maintain and enhance its brand identity; and to garner a greater share of a market where switching costs are low or nonexistent.
As stated before we live in a fast pace world. The strategies we put into place have to work. We have seen many changes over the past few years and we?ll see more in transformations as on-demand websites become more prevalent all over the world. In the new on-demand world, competition will be more intense and companies will have to reinvent themselves on an almost daily basis to survive. On-demand promises lower prices and better selection for consumers, and unlimited opportunities for our new on-demand cellular business. Search management can help in allowing these strategies to work.
?Search management is crucial because efficient and effective search processes provide a top e-Commerce website capability that helps customers find the specific product or service they want to buy? (O?Brien & Marakas, 2007, p. 284). With our on-demand cellular phone site this could make or break us. With us providing this on-demand service, search engines will key in on ?on-demand? and allow customers searching for this capability to find our website. There are several search engine techniques that our customers can use to access our site such as keyword searching, using our initial P.O.D., and phrase searching by putting are slogan in the search window. This will allow our site to be more visible by customers seeking our site.
Content and Catalog Management software in relation to our website could be used to store cellular phones already built and purchased by previous customers. This will facilitate quicker navigation through our page and allow those customers to leave comments on how those phones performed. We want our content and catalog management software to become as a big warehouse of phone technology for our customers to choose from. Data mining has made this concept possible. ?Data mining is the process of analyzing data from different perspectives and summarizing it into useful information ? information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data? (Palace, 1996). It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases. ?The automated, future-oriented analyses made possible by data mining move beyond the analyses of past events typically provided by history-oriented tools such as decision support systems. Data mining tools answer business questions that in the past were too time-consuming to pursue? (Technology, p. 20). Whenever new technology is introduced to consumers we want our website to be on the cutting edge. This will allow us to continue to have repeat customers visit our website.
Monitoring the performance and efficiency of our website will keep us from running into potential problems and losing our customers. We have to keep our website attractive to customers by offering the best on-demand cellular technology than anyone else. Our research has discovered that this is a limited market and we have to be careful how we use search management, and content and catalog management to our advantage to produce the best product available to our customers.

E-Commerce 7.4 of 10 on the basis of 1848 Review.