History of Television in the United States

History of Television in the United States
We all own at least one television. Many people at least watch one hour of television, whether it be the news or their favorite show. Once invented, television significantly changed life, as it was previously known. Television was invented before World War 2, but production stopped shortly after the start of World War 2. Television impact on the media was not predicted. The four networks were always competing against each other to be the best. Television influenced American culture and society in many ways. A major invention during the 1930s drastically changed life known in the 1930s.
A single person did not invent the television, but rather it was a vicious battle as inventors and corporations realized the technology as a possible profit. Before, networks could start mass-producing television, many economic and technical problems had to be fixed. ?Television technology advanced through the 1930s, most importantly was the development in 1937 of the coaxial cable, which allowed long-distance broadcast and networking, (Schwartz).? To receive television shows, an antenna had to be pointed correctly to receive the station.
Once United States was involved in World War 2 production of the television stopped to help with the production of military and war needs. Instead, all manufacturing went toward the manufacture of tanks, ammunition, ships, etc. as such industrialists no longer made television for American public. Since many Americans were not able to purchase a television during World War 2, Americans who actually owned a television became instantly popular. People who were fortunate enough to own a television were able to see and listen to what was happening in the war.
?In TV?s early days, people who had no set often visited friends who had one just to watch television. In addition, many stores placed television sets in windows, and crowds gather on the sidewalk to watch programs., (Curtin).? Since production was stopped, the television was not widely marketed. ?After the war, television development continued where it left off, with the invention of better television sets, creative programming, and large markets (Communication).? However, television was widely marketed across the United States after World War 2 ended. Following, World War 2, television invention became better than it had been before the war. Networks that stopped airing or were on a short schedule during the war became full-time, except one network. After a fifteen-month break, abc network went back on air. Television impact was very big, and mostly affected was the radio and the theaters.
?Radios suffered the biggest lose in the changeover to television. (Young).? First, radio underestimated the impact of television, so many radio networks were surprised by the loses. Many Americans owned radios but once they owned a television what they heard and how long they were listening changed drastically. Since very few Americans were listening to news and entertainment, the radio networks stopped news and entertainment as their focus. Instead, they changed their focus to music.
In addition to the radio, movie theaters were impacted. After people realized its potential as a new medium, many people did not go to movie theaters as often. They were able to have a range of different shows at home. The movie theaters hopelessly competed with television, but did not succeed. ?Their research disclosed that movie attendance dropped sharply in those areas receiving a signal whereas those without TV reception showed no commensurate drop (Young).? To make people come to movie theaters, movie industries widen the screens and invented 3-D, so they would not look like television screens.
Other places and equipment were also impacted after the invention of the television. Many people who owned a television did not go out to sporting events or restaurants as often. Even libraries in the era of television signal saw a decrease of people. Newspaper and magazine companies saw a decline in subscriptions, because Americans were entertained by a television. ?Because of television, newspapers were forced to provide more visual copy. Newspapers began to experiment with new style of writing. Because of television, newspapers now have longer content, narratives whether many are generally more interesting (JoMC).? Television was a new invention and many people realized the huge profit it earned.
Black and white television was available to everyone around the nation. Networks understood that to have people choose their network, they needed something that would set them apart from other networks. Networks decided to experiment with color broadcast. The television industry set estimated that the color television set would cost from $700 to $1000 per set. This profit would benefit the network that had this broadcasting system and would be considered the leader of television in 1950s. ??CBS had come up with the technology to broadcast in color at the beginning of the decade, but the network?s rush to be first overlooked major problems (Young).? nbc and other networks had their own system of color broadcast. The Federal Communications Commission (fcc) chose to go with CBS?s system of color. Instead of cbs being the leader of the decade, nbc when the leader because cbs was not able to fix the problems with their system. Programmers of television changed throughout the 1950s. Advertisers controlled the programs during the early years of television and the golden age of television (1950s). Many changes happened by the end of the 1950s. First, color television was available and television became the mass media for everyone?? Television changed the way it operated, specifically, advertisers who had controlled television programs during its infancy including television?s golden age, lost their status as the primary programmers at the networks? (Prebinossoff). Networks did not allow advertisers to sponsor them, instead they started to sell commercial time in many of their shows. Networks depended a lot on public ratings because the better the rating, the higher the price commercial time was sold at.
Television impact on American culture and society was huge. As soon as American people became familiar with the idea of having a wide range of shows available in their homes the demands of television increased severely. The first thing that changed once someone bought a television was the arrangements of the furniture in the living room, as the new focus of attention became the television. ?What was portrayed on television became accepted as normal. The ideal family, the ideal schools, and neighborhoods, the world was all saw in a way, which had only partial basis in reality. People began to accept what was hear and seen o television because they were ?eye witnesses? to events as never before? (Bradley). Television helped bring families together to share their entertainment with each other. The average family spent four or five hours each day watching television by 1955. In 1956, a study on how many hours? kids ages 10-16 watched televisions was taken. Based on the results an average kid spent six hours in front of the television. It equaled to the amount of time spent at school. Many kids thought watching television was more important than homework.
Though the television was invented before World War 2, it was not widely marketed until after the war. Television changed the radio, newspaper, and other aspects of the media. nbc became the leader of the television network, even though cbs had the color broadcast system. Television?s overall effect on 1950s changed the way life was like. Many people were able to witness the news instead of having to paint a picture in their mind.

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