Marketing an Online Shopping Service for Tecsave

Marketing an Online Shopping Service for Tecsave
When Tecsave was first established way back in 1947 by Robbie Peers a sole trader, it was just one grocery shop set up in the Midlands. In 1957 the company became a Private limited company. They achieved this by opening a further 55 shops in the midlands. In 1965 Tecsave went public. There were risks going public these were that selling too much of there shares could cause the owners to lose control of the business. They took the chance now Robbie peers and his team own 187 Supermarkets in various part of the UK in the year 2002. -
Tecsave lies currently second behind Tesco in the terms of market shares. Company Number of stores Turnover in billions Tesco 729 21.68 Tecsave 187 19 Sainsbury 485 18.9 Asda 245 12.5 Safeway 598 13.6 [image] The aim of the business [image] The aim of Tecsave is to improve the way the business is running and try to make more profit than last year. The company also would like to compete with the market leaders. Tesco, Sainsbury and Asda all have there own on-line shopping web site. Tecsave would like to follow their trends so that it can reach customers who are cash rich time poor. The company would like to take that one step in the right direction and grow like the other companies. Everyone who has a successful business would like his or her company to the best it could in the market industry Tecsave is no exception. Tecsave will try making the business grow by introducing the online shopping scheme. This scheme is mainly aimed at cash rich poor time people. These people are people who are busy doing their jobs or looking after little ones who have no time to shop for food. These people earn around £25,000 each. Background information on: [image]Why growth is important Companies like to grow because they would like to have more profits and market shears, Market shears are important because this will determine if the business has made a good reputation and made a healthy position in the leaders table. The growth of the business may cause the jobs to be more secure; this may have an effect on the salaries and the status of the mangers. Business may want to open up new possibilities for a new product being introduced. Tecsave would like all of the above to be happening because it to is a business and it to wants to grow into one of the best known supermarkets. Online shopping The web is a shopping bazaar filled with millions and millions of products for you to buy. Online shopping today numbers in the billions and billions of dollars. Some products, which are online, are not sold in the stores, i.e. Tesco?s sell electronics good on the Internet but on most of their stores they do not sell anything apart from food and drinks. The percent of retail trade done in the uk by online shopping in 2001 was 1.5%. This rose more than half the following year in fact in 2002 it rose to 4%. Tecsave would benefit by introducing online shopping now because research tells as that the percent of retail shopping done on the web will continue to rise. Marketing Larger firms have continued to make good process in the market shares this may be due to them investing on advertising or taking over smaller firms. The other reason they might have been successful is by them researching on what the costumers want. The business will always try thinking of what it companies should do to improve it?s shears ands profits this may be done by introducing new ways on making this happen (such as online shopping) Market research Market research is where a business does some research to find out what ther customers would like to see or do a survey on products. Tecsave will have a questionnaire to ask their customers whether they should introduce the online shopping scheme. Swot analysis This is a table is done to show the companies straights, weakness, opportunities and threats. I will be showing this for Tecsave and their competitors. Price The prices of the product how much will it cost for the customers. Tecsave will be looking on how much it will have to charge on the delivery of the products on the online shopping website. Product This is what that business is selling in Tecsave?s case it is the online shopping scheme Promotion Promotion is used to support advertising and encourage new or existing consumers to buy their product. This may be used when Tecsave customers use online shopping for the first time they might have a free shopping delivery for the first 2 times.

Marketing an Online Shopping Service for Tecsave 7.2 of 10 on the basis of 1050 Review.