APPLE COMPUTER COMPANY

Introduction
Apple Computer Company is one among the many pioneers in the field of technological developments. Today as a strong standing organization in the field of technological industries, Apple Computer Company today is faced with the challenge of dealing with the emerging competitors in the market. In this discussion paper, understanding four P's of the business operations that the organization needs to deal with in their approach to the market shall be assessed herein.
• Product
Customers are no doubt the focus of almost all business organizations in the world today. It is actually the customers of a particular organization that maintains the status of the business' capability to exist within the commercial industries in the society today. Likely though, with the changing trends of economy in the global scene, The impending need to increase business resources today has actually been the main cause of failure among businesses in particularly generating the right amount of focus needed in creating customer satisfaction programs that would likely increase the capability of the companies in generating the needs of the customers in a much more reasonable perspective.
Obviously, because of the many changes in the society today, it could not be denied that the systems of business operations handled by the current entrepreneurs in the different human communities around the world also follow a changing trend that is now more focused on generating profits for the organizations. Because of the financial demands of the current situation in the global economy, business administrations are already having a hard time allocating sources to support the needed balance in givingboth the company as well as the company itself, the value that it needs to receive from the business operations that they perform daily in business.
Ethical measures on the matter though particularly points out the need to be balanced in all aspects of business operations. It has been noted by observers in the field of international trading that only those organizations able to handle the impending demand for global impact on the international market are those that are able to balance their focus on both generating the right profit for the organization while giving the customers the quality of products an services that they duly deserve. Certainly, with all these considerations, it could be observed that Apple Company is able to provide its company the right kind of products that they need and they demand for.
• Price
Understandably, seeing to it that the customers receive what they want and what they need from the business means that the business needs to be strongly capable of handing matters of customer satisfaction seriously and conscientiously (Gitman, 2000, 13). Most often than not, sacrificing certain financial gains may be one of the key procedures needed to be considered in handling issues such as this one. However, although risky at some point, modern entrepreneurs see that generating the business capabilities in handling customer needs at a higher level of service and attention from the administration of a business organization generates more customers who are satisfied and are recurrently returning resulting to more gains for the business at that. certainly, it could be summed up to the claim that as the organizations focus on giving the customers what they want, they are then much more able to generate the profit that they need for continuous operation in the global market. To sum up everything, it has been noted by the authors Cunningham and Gunn, customers are likely the best source of business success in the society today. Understandably, the authors point out that the blood of each business organization today are their clients (2004, 17). It is through this understanding that entrepreneurs should actually be able to find a way by which to regulate their systems to make it possible for their clients to actually receive the services and products that they are due. It is only through this that they are able to generate the profit that they need while giving themselves a chance to establish a reputation that they need to be able to exist in the modern international culture of commerce today. (Cunnigham, et al., 2004, 24)
Yes, Apple Company tries to offer a competitive price choice for the different audiences n the market who are able to appreciate the products that they are releasing every business quarter. For them, product quality is a balancing factor to ensure that the organization would be able to receive the right rate of profit that they deserve to receive.
• Place
Multinational enterprises or corporations are business entity whose economic cycles and processes extend to the ranges of different nations and have their target market in global perspective. These types of company are set and marked up on the global standards of production thus, their processes are generally classified to be in massive range in both its quantitative and qualitative aspect. Due to which, the structure of their organizational process whether centralized or decentralized is indeed important for their own qualitative management.
The concept of centralization is mainly focused on localizing the source of management power and decision-making hierarchy into a single source mainly the main
executives or committee of the multinational firm. This approach is known well in its advantage in standardizing the company's production however, small regional matters tend to be overlooked in this approach. On the other hand, decentralizing the management process tend to increase the quality of the product since regional management sectors do address local diversities thus able to incorporate in them innovations and improvements. However, on its negative aspect, this approach posts certain inefficiencies in the management and production process such as duplication of functions and the disintegration of the decision power.
Each of the said management concepts for multinational corporations does posts their own advantages and disadvantages however, it is generally perceived in the present society that centralizing the management process is better than the other. This approach is indeed more efficient since it will speed up production and development by eliminating the hassles of production diversity by standardizing a single process. In addition, this approach organizes and maximizes the management aspect by centralizing its system on a single authority and its hierarchy of command.
It is through the effective approach in the choice of market and the right placing of authorities to handle the production as well as the distribution of the products of the Apple Computer Company that the organization becomes assured that their products shall be appreciated well as they are released for the market every now and then. Being a multinational company that is now exporting products around the world, Apple Computer Company is indeed an epitome of a successful international organization, which is able to handle modern challenges of business operations in the international field of trading.
• Promotion
Branding is one of the main factors that determine a strong strategic approach in marketing. Hence, in this manner, branding itself must be considered on of the most important parts of launching new products into the market. However, the beliefs of the public today with regards to brand names are indeed affecting the branding processes by several manufacturing companies. As for example, when shopping, many consumers aim not to be much attracted with brand names anymore. They believe that a popular brand may lead in sales but not necessarily in nutrition. Popular brands are usually higher priced to cover advertising and packaging. Store brands may be just as good. This factor of public belief is indeed a challenge to the branding activities within manufacturing companies.
Therefore, this only means that the innovative ways of creating brands that would sure be a hit in the market is a necessary aspect of marketing mix that must be considered before any brand line is decided to be released to the market. In this regard, a brand name that has already been created shall be analyzed with regards to its supposed impact on the market and the essential factors implemented to ensure its effectiveness in the industry it is involved with. This is the main resort of Apple Computer Company in making a great promotion in the market. Brand is indeed an essential factor in the said process.
References:
Lawrence J. Gitman, Carl D McDaniel. (2000). The Future of Business: The Essentials.
Apple Company 6
Joby John. Fundamentals of Customer-Focused Management: Competing
Through Service. o Leonard L Berry, A Parasuraman. Marketing Services: Competing Through
Quality.
Sheila Kessler. Customer Satisfaction Toolkit for Iso 9001: 2000. o Cunnigham and Gunn. (2004). Foundations of Business, 6th Edition. Pearson
Custom Publishing; 6 edition. o Pheng-Lui Chng, Nitin Pangarkar (2000). Research on Global Strategy.
International Journal of Management Reviews 2 (1), 91-110. o Sanches-Runde, Carlos (1998). Designing Human Resource Practices in
Multinational Firms. IESE. http://www.ee-iese.com/70/afondoart2.html. December 3, 2008.

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APPLE COMPUTER COMPANY 6.8 of 10 on the basis of 3738 Review.