India Online 2009
Understanding Online Indians and their Net Usage Behavior and Preferences

Study Overview
• Most recent estimates of Internet user-ship and penetration in urban and rural India. Estimates based on a land survey conducted between Dec 2008–Jan 2009 among 135,000 individuals from 16,000 households in 40 cities and over 12,000 households in 480 villages spread across all the 4 regions of the country Insightful understanding of the net usage behavior and usage preferences of regular online Indians. Findings based on an ongoing online survey of over 15,000 internet users Understanding of online Indians as ‘consumers’ and not just as faceless net users. Includes their socio-economic status, online shopping behavior, and website and media preferences reported on the ‘most used’ basis Comparative profile of users of top 5 websites for over 30 online domains/verticals Reporting of ‘changes’ vis-à-vis the last year for almost all information

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A land survey conducted to profile and estimate the users of internet. The survey covered ‘town’ and ‘village’ classes of all population strata, and ‘households’ of all socio-economic classification (SEC) in each of these towns and villages Net usage dynamics, behavior and website preferences captured from the ‘actual’ users through an online survey. The survey uses JuxtConsult’s own 120,000+ strong Internet User Panel ( to enlist respondents Demographic ‘weights’ derived from the land survey are used to make the online survey data representative of the entire online urban population (and not just of those filling the survey). Weights based on 6 demographic parameters - gender, age, town class, SEC, region and preferred language of reading Only authentic Govt. of India data is used for estimation of user-ship and deriving the appropriate and representative demographic ‘weights’ of Internet users

Information Area Covered
Demographic and socio-economic profile of online Indians
Gender, age, city (village), city type (village type), region Educational qualification, current occupation, industry of occupation, preferred language of reading, status in the household SEC (urban, rural), monthly household income, most expensive vehicle owned Household and financial asset ownership – home, land, TV, fridge, washing machine, AC, microwave, music system, DVD player, Ipod, camera, video recorder, tube well/pump, landline phone, mobile phone, computer, cable TV connection, bank account, demat account, fixed deposits, chit fund deposits, life insurance, medical insurance, debit card, credit card, mutual fund, shares, etc Currently running loan liabilities if any

Net usage status and dynamics
Years of experience in using the net Place of access (home, place of work, cyber café, transit, choupal/gram panchayat) Net usage details by the most preferred place of access - type of connection, ISP subscribed to, frequency of usage, duration of usage, usage by day parts Daily time spent on net vis-à-vis on computer usage, watching TV, reading newspaper and listening to radio

Information Area Covered
Online activities undertaken and most used websites
Popular online activities and their usage penetrations Most used websites at the overall level Most used websites for 30 popular online activities: Emailing Info Search (English) Job Search Travel Booking News Online Share Trading Matrimonial Search Social Networking/Communities Sharing Videos Professional Networking Gaming Sports (cricket & non cricket) Buy/Rent Movies Net Banking Instant Messaging/Chatting Info Search (Local Language) Astrology Online Shopping (other than travel products) Financial Info (rates, quotes, etc.) Real Estate Info Dating/Friendship Sharing Pictures PC to PC and PC to Phone based Net Telephony PC to Mobile messaging (SMS) Listen/buy Music Cinema Content Downloading Mobile Content Online education/learning

Information Area Covered
Online shopping behavior
Penetration of online shoppers (search) and buyers (search and buy) Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying and average monthly spends Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying and average monthly spends Modes of online payment used Motivations of buying online and problems faced while buying online Reasons for not buying online (for those who search only)

Online marketing stimulus responded to (banner ads, search ads, virals, contest, e-mailers, newsletters) Internet usage in local Indian languages
Popular languages of internet usage, most used websites for each of these languages

Blogging & online community membership
Proportion of internet users reading, commenting and owning blogs Proportion of internet users as members of online communities

Main problems faced while surfing the Internet

List of Reports
• The India Online 2009 package of reports has an ‘Overall Report’, which presents the broad level findings on various aspects of net usage (on the sample base of ‘all internet users’) • In addition there are a series of Supplementary Reports • Each supplementary report presents a specific ‘category level’ or ‘user segment level’ findings. Here the sample base is the ‘subset’ of internet users belonging to a specific user segment, or undertaking a specific online activity, and the report outlines their internet usage behavior and preferences

List Of Reports
1. Overall Report Category Supplementary Reports: (profiling users of top 5 websites)
19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. Online Shopping Emailing Instant Messaging / Chatting PC to Mobile Messaging Job Search Matrimony Info Search – English Travel Booking Social Networking Professional Networking Friendship / Dating Sharing Pictures Sharing Videos Online News Business/Financial News Financial Info (quotes, rates, indices, etc) Online Share Trading Net Telephony (PC to PC, PC to Telephone ) Cinema Content Book Cinema Tickets Buy / Rent Movie CD/DVD Sports Content (cricket, other sports) Online Music Online Games Online Real Estate Mobile Content Download Astrology Online Education / Learning

User Segment Supplementary Reports:
2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. Women on the net Youth on the net (teenagers and young adults) Urban versus Rural net users Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy online spenders on the net Bloggers on the net Car owning net users Two-wheeler owning net users Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up, etc.) Net users by city/town type (metros, urban uptowns, emerging towns, and others...) Net users as financial investors Vernacular language net users

Note: Completion of any supplement report is subject to collection of sufficient sample responses in the survey.

Pricing of Reports
Main Report Supplementary Report Main + 1 Supplementary Report (list price) Main + 2-4 Supplementary Reports Main + 5 or more Supplementary Reports

Price (Rs.)*
* 12.36% service tax extra

Price (USD)
3,500 3,500 each 7,000 Less 15% of list price Less 25% of list price

100,000 100,000 each 200,000 Less 15% of list price Less 25% of list price

Note - only supplement reports cannot be bought in isolation (without the main report).

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Payment Terms Delivery Timeline

: 50% advance, 50% after delivery of all reports : Main Report – Mid-March 2009 : Supplementary Report – 1 week per report thereafter or from date of order, whichever is later

Report Delivery Format


Contact Details
• Address :
3, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone • Contact Person • Email • Website

: : : :

+91-11-29535098, +91-11-32451093, +91-9811256502

Sanjay Tiwari [email protected]

Thank You!

Report 7.8 of 10 on the basis of 3223 Review.