Human behavior is the collection of behaviors exhibited by human beings and influenced by culture, attitudes, emotions, values, ethics, authority, understanding, persuasion, coercion and/or genetics. Behavior refers to the actions or reactions of an object or organism, usually in relation to the environment.
Human behavior can be common, unusual, acceptable, or unacceptable. Behavior can be conscious or unconscious, overt or covert, and voluntary or involuntary. In sociology, behavior is considered to be the most basic human action. Behavior should not be mistaken with social behavior, as social behavior is behavior specifically directed at other people. The acceptability of behavior is evaluated relative to social norms and regulated by various means of social control. The behavior of people is studied by the academic disciplines of psychology, sociology, economics, and anthropology.

Factors affecting human behavior

• Genetics
• Attitude – It is the degree to which the person has a favorable or unfavorable evaluation of the behavior in question.
• Social Norms – This is the influence of social pressure that is perceived by the individual to perform or not perform a certain behavior.
• Perceived Behavioral Control – This construct is defined as the individual's belief concerning how easy or difficult performing the behavior will be

There are, broadly speaking, four categories of human behavior:

1. Behavior, as the term is often used in ordinary language, connotes norms or expectations, of the moral kind and of the social kind. A synonym in this case might be conduct - a broad range of activity under the guidance of social-moral norms.
2. Purposive or goal-driven behavior: here, the term "action" is preferred over behavior, and we say that humans engage in actions, meaning that what we observe are behaviors which have an underlying purpose - behavior that appears dictated by a sense of who we are and what we want to become.
3. This is the category of performance or skilled behavior. So we easily distinguish between behavior that is under the control of or guided by learned skills and behavior that is under the control of or guided by social norms. But again, we distinguish between a repertoire of behaviors that fall under the heading of skill and those that can be labeled socially desirable or undesirable - behavior that we term performance denotes a range of activity governed by skill repertoires.
4. Finally, there is a fourth category, which at first sight, seems to belong to the goal-driven domain, since we appear to see goals at work. Behavior in this category is determined by the need or desire to avoid pain and embrace pleasure - behavior we sometimes term experience refers to actions and choices of action that maximize comfort or pleasure and minimize discomfort or pain.

Behavior 8.8 of 10 on the basis of 2110 Review.