Book Review: Marketin
g Your Small Busin
Big Profits By David Mason
I have no idea how many books are crammed onto bookshelves all about the subject of marketin
g, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketin
g is the answer, but, marketin
g comes at a price. How much can you affor
I have a friend who is a retired BBDO exec, and in
g that widget should cost the same as the national debt of a small country. Most small busin
esses can hardly manage to pay the rent and other expenses, never min
d a TV spot on The Superbowl.
David Mason has done a very fin
e job of encapsulatin
g the important aspects of marketin
to a very short read. While I am not sure that he has in
g new, he has put it on paper that even the most book ‘resistant’ company owner could manage, at a scant 121 pages this should not scare even the skittish book reader.