
Attendee Perceptions of Sponsorship Contributions to a Regional Arts
Festival essayFestivals
and celebrations have been a way of life almost since the time of Adam
and Eve. The ch
anging of the seasons, pl
anting time, harvest time, successful hunts, birthdays, weddings
and religious rites have all been reasons for a
festival. They still are. Additionally
anniversaries are occasions for rejoicing. Most events occur
annually, attracting people from all parts of the world. These visitors stay, spend money
and help the local economy.
Festivals also me
an jobs
and big advertising for sponsors. This is especially true when the
festival is keyed to the visual
and performing arts, as m
any are. Such events also give
an area a cultural heritage that it previously did not have. M
any
festivals are well org
anized, h
andled by non-profit associations or helped by government subsidy. However, other
festivals are supported by sponsors which in the same time try to promote their image through art events. Preparation is usually done with volunteer help. Each event includes information on its origin, history, purpose, special features, successes
and future pl
ans, plus a description of each
festival or event, consisting of one or more paragraphs. In this paper I discuss the "Attendee Perceptions Of Sponsorship Contributions To A Regional Art
Festival" case study
and try to figure out some ways in which sponsorship may be affected for sponsors.