Media and Politics

Media and Politics







Media and Politics











The impact of media on the political life and the public opinion was traditionally very significant. In this regard, Larry M. Bartels, in his article “Messages Received: The Political Impact of Media Exposure”, explores the relationship between the impact of media, public opinion and the political outcomes of media exposure. In actuality, the author stresses that the impact of media is significant, to the extent that it can shape or, at least, influence consistently the public opinion. As a result, issues discussed in media and exposures made by media can have a profound impact on the political life. At the same time, the author argues that the researches dedicated to the problem of the impact of media on the political life, including professional career of politicians who were attacked by media in the result some exposures, are insufficient. The author identifies major flaws of previous researches and argues that measurement errors and limitations of design of studies conducted by other researchers led to the overall failure of the adequate assessment and evaluation of the impact of media on the political life. Instead, the author attempts to conduct a reliable research of the impact of media exposure on the political life. Eventually, he concludes that media have a consistently larger impact on the public opinion that researchers used to believe in the past. Moreover, he stresses that the media exposure is three times as distinctive as it has been supposed in regard to the change of public opinion.






References:
Bartels, Larry M. “Messages Received: The Political Impact of Media Exposure.” American Political Science Review, 87(2), June, 1993, p.267-285.

Media and Politics 7.4 of 10 on the basis of 4353 Review.